This seemingly bleak situation is viewed by Sure Jamaica Export, Ltd. (Sure Jamaica) as an opportunity to contribute to the solution of profound social concern while at the same time creating significant wealth for its investors.  The Agricultural Industry in Jamaica is an eclectic and diverse industry; Sure Jamaica will, however, focus its efforts in the produce and processing sector.  Our analysis of the sector tells us that to experience success, we must implement the infrastructure necessary to ensure a consistent and quality supply of fresh produce, primarily yellow yam, and a reliable mechanism to rapidly get product to markets.

In an effort to increase Sure Jamaica’s likelihood of success, a strategic plan was developed to secure the supply of fresh produce, primarily yellow yams; lower the cost of getting the product to market through efficiency; and protect against the interruption of its distribution.  These strategic objectives will be achieved through: partnership with farmers; elimination of waste throughout the production process; developing a marketing and distribution company in the foreign and domestic markets; facilitating a pricing structure that allows yellow yams and other produce to be more competitive with other sources of starch; and lobbing the US government to reduce restrictions on Jamaican fresh produce.

Partnering with Local Farmers

The first of these strategies is closely linked to Sure Jamaica’s decision to base its operation in Wait-A-Bit, Trelawny.   To secure a consistent quality supply of yam, working directly with farmers is necessary.  In this respect, Sure Jamaica proposes the emergence of new partnerships geared at developing entrepreneurs who will herald the future of the industry.  In this partnership, Sure Jamaica will work to develop the capacity of the local farmers. Sure Jamaica’s investors will offer a share in the interest of its corporation to the farmers, in consideration for a favored relationship that requires best standards and practices as it relates to production.  This business model will motivate farmers to meet our requisite standards of production.

Distribution

As to the second prong of the strategic plan, Sure Jamaica has partnered with Bullzii Marketing the leading marketing entity of Jamaican processed goods in New York, New Jersey, and Connecticut, (tri-state area) to develop a new distribution and Marketing Company, Sure Jamaica Marketing.  This marketing/ distribution company will drive the demand for our product.  The development of this entity will give Sure Jamaica the requisite influence throughout the entire process, from ground to the end user.  A similar distribution operation will be implemented in Jamaica.  These strategic partnerships leverage Sure Jamaica’s capacity, and as a result, allow Sure Jamaica to stay true to its core function of sourcing and processing.  An additional benefit of these partnerships is that they create mutually beneficial relationships throughout the production and distribution process that encourages cooperation in pursuit of a common interest.

Eliminating Waste

The third prong of Sure Jamaica’s strategic plan calls for the elimination of waste throughout the production process.  Waste will decrease as the fresh produce will first be sorted for the foreign markets and domestic market; products not chosen for either will be processed; and lastly, all waste from the various production processes will be used for animal feed.  Sure Jamaica is confident that the implementation of this strategy of maximizing the use of the product will affect its bottom line in a positive way.

Access to Foreign Markets

The fourth prong of Sure Jamaica’s strategic plan addresses the issue of access to the US market.  With a new progressive administration in power in the United States, Jamaica stands as good a chance as ever to lower some of the restrictions placed on the importation of Jamaican fresh produce.  Sure Jamaica’s management recognizes the importance of political influence in this issue.  Sure Jamaica’s management has the capacity and the means to lobby the United States Government to bring about the desired result.  With fewer restrictions, access to markets becomes less expensive.  Sure Jamaica will work equally as hard to encourage a pro-export relationship with the Government of Jamaica.

Competitive Pricing Structure

Sure Jamaica’s fifth prong to its strategic plan seeks to bring about a pricing structure for yellow yams and other produce that is competitive with other sources of starch, such as rice and potato; thereby increasing consumption.  Establishing the cost of production using the best practice standard will provide Sure Jamaica with the foundation to pursue equity in the division of the return-per-pound of yams distributed in foreign markets.  Equity and a sense of fair play are important ingredients to protect and sustain the relationship between Sure Jamaica and the farmers.  Through the establishment of a “Production Cost,” Sure Jamaica will be in a position to work with the farmers to establish a more stable pricing structure for the product.  With this structure in place, Sure Jamaica can work toward a more efficient production process, thereby reducing the cost of production.

 
Experience of Management Team

A strong and capable management team has been assembled to meet the objectives of this plan.  With the complements of each other, the management team will ensure the smooth running of the daily operations. 

Wayne Morrison

As Operations Manager, Wayne Morrison will oversee the daily operations.  Mr. Morrison has served as a Logistics Manager in the United States Air Force for twelve years, Passenger Service Manager at LaGuardia Airport, New York, for four years, and as Managing Director of Sure Marketing and Distribution Inc., New York, for the last seven years.  Mr. Morrison holds a diploma in Logistics Management from the Air Force Technical Academy in Lowry, Colorado and an Associate’s Degree in Political Science from York College, of the City University of New York.      

Donald P. Vernon, Esq.

Donald Vernon brings a background in business development that will contribute to the successful implementation of this proposal.  An attorney by profession, Mr. Vernon has a Bachelor of Science Degree in Marketing from York College of the City University of New York, and a Juris Doctorate Degree from New York Law School.  As Director of Economic Development for Rockaway Development & Revitalization Corporation, he was responsible for assisting entrepreneurs in establishing new businesses, counseling businesses on how to become profitable, and encouraging existing businesses to relocate to his catchment area.

Mr. Vernon went on to establish a successful law firm in Queens, New York, where he continues to counsel entrepreneurs on most aspects of business development and business law.

Mr. Vernon has honed his business acumen and other skill sets over the past thirteen years while developing his law firm, managing several political campaigns for New York State Senate and NY City Council, and organizing labor unions.  In carrying out these tasks, Mr. Vernon has strengthened his organizational, logistical and analytical abilities.  Mr. Vernon’s knowledge of and connection to the US political establishment position him to lobby the United States Government for favored treatment of Jamaican produce.

Sure Distributors, Inc.
United States:
90-04 161 Street
Suite 301
Jamaica, NY 11432
Phone:  917-640-0586
Fax:  718-297-4263

Jamaica, WI:
  1A Clarkstown Road
Mandeville, Manchester
Jamaica, West Indies
Phone:  876-435-0832

SureDistributors@yahoo.com